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BFS, which also is the halftime show sponsor, said it will air a 30-second spot between the first and second quarters and another one during the third quarter. The tire maker released these descriptions to offer a sneak peek at what viewers can expect to see from the Bridgestone commercials on Super Bowl Sunday:
* “Scream”—More than 20 woodland friends exercise their lungs and count their blessings that a car passing through their home is riding on Bridgestone tires.
* “Unexpected obstacles”—What happens when a fitness icon, a rock legend and an albino snake confront a speeding car equipped with the precision technology of Bridgestone-brand tires? You’ll have to watch Super Bowl XLII to find out, BFS said.
Dallas-based Richards Group Inc. produced the commercials using 6,000 crew hours and 28 animals, BFS said.